Responding to Cardinal Dolan: We Were Not “Outmarketed” on Gay Marriage, We Were “Outevangelized”

Coming Home

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Fox News reports that Cardinal Dolan, in an interview with David Gregory of Meet the Press, claims that the Church was “outmarketed” on the issue of gay marriage. From the report:

Asked why the church is losing the argument on gay marriage, Dolan responded, “Well, I think maybe we’ve been outmarketed sometimes. We’ve been caricatured as being anti-gay.”

He said the church supports “traditional marriage and is not “anti-anybody,” adding, “When you have forces like Hollywood, when you have forces like politicians, when you have forces like some opinion-molders that are behind it, it’s a tough battle.”

Without knowing it, Cardinal Dolan has identified the core of the problem. Our leadership, with few exceptions, have adopted the superficiality of branding and marketing as a cheap substitute for the grittiness and tenacity of evangelization. Worse still, while we have abandoned evangelization and hewing to the hard line of the Gospel…

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